Aymee Knowles' Portfolio

About Me

Hi, I’m Aymee — a curious, high-energy marketing strategist who blends data-driven decision-making with creative, customer-first thinking. Born in Lanark, Scotland, I moved to the U.S. chasing the American dream. Today, I bring that same energy to the world of marketing, growth, and digital innovation. I specialize in connecting the dots between brand strategy, customer insights, data analysis, and creative execution. Whether I’m expanding a multi-million-dollar catering business, launching a loyalty program from scratch, or rewriting the digital playbook for a major grocery retailer, I bring clarity and traction to complex challenges.

I’ve worn a lot of hats—Salesperson of the Year at Brides.com/Condé Nast, Digital Product Manager, CRM & Loyalty Lead, Brand Marketing Manager, and Marketing Analyst, to name a few. I’ve led high-performing teams, managed multi-million dollar media budgets across digital, TV, OOH, and in-store channels, and executed end-to-end campaigns for both small businesses and Fortune 500s.

Some quick hits:

• Responsible for nearly $1B in sales at a $50B company.
• Deep experience with digital analytics (Google Analytics, Adobe Analytics), SEO, PPC, CPC, KPIs, conversion tracking—you name it.
• Led the redesign of multiple websites and digital ecosystems.
• Created brand identities, customer loyalty programs, and omnichannel strategies from the ground up.

Currently, I manage the Publix.com website experience, serve as the digital merchandiser, and lead product innovation for fresh grocery categories within our in-store pickup business. I also write homepage content and use customer analytics to drive measurable results.

I thrive when the stakes are high and the path forward isn’t obvious. I’m often the one brought in when things are stuck—I have a knack for seeing challenges from every angle and designing solutions that work (for real people, not just the PowerPoint). Give me a tough project, a cluttered inbox, or a cross-functional team that can’t align—I’ll bring focus, collaboration, and momentum. If I’m leading a project for the deli, don’t be surprised if you find me in-store, hairnet on, working behind the counter. Understanding customer pain points at the ground level is a must for me.

I went back to school in my 30s, earned a Master’s in Strategic Communication (3.7 GPA), and am now pursuing a second graduate degree—because continuous learning is my love language. I believe innovation doesn’t have to be flashy; it just has to be effective. Whether it’s rethinking an e-commerce funnel, building a brand identity, or optimizing digital KPIs—I approach every project with curiosity, creativity, and grit.

If you ask my coworkers, they’ll probably say I’m the energy in the room. I love awkward personalities, thrive on collaboration, and have a track record of making big things happen. I’ve worked for everything from family-owned businesses to Fortune 500 giants, and no matter the setting, I stay grounded in one thing: making things better for the customer.

Outside of work, I’ve visited all 50 U.S. states with my husband (travel is our love language), raised two grown adults and three teenagers (in progress), and am currently outnumbered by pugs. If I wasn’t in marketing and tech, I’d probably be in the FBI or studying human behavior—because understanding people is kind of my thing.